Our employees rock the Global Goals

Internal campaign #iRockGlobalGoals to raise awareness on ROCKWOOL’s commitment to the UN Sustainable Development Goals

Four employees holding Sustainable Development Goals signs for the #iRockGlobalGoals campaign. Keywords: Sustainable Development Goals, SDGs, Global Goals, Sustainability, Employees, Employee

Our approach to sustainability is closely aligned with the UN Sustainable Development Goals, also known as the global goals. We, as a company, have committed to focusing on 10 of the 17 global goals – maximising the positive impacts of our products and minimising any negative impacts from our operations.

To raise awareness on the global goals themselves and what ROCKWOOL is doing to meet them, we ran an internal campaign called #iRockGlobalGoals.

Through the #iRockGlobalGoals campaign, we wanted our employees to unite in the same pursuit of meeting the global goals – creating a sense of community as well as a sense of ownership.

We have run plenty of campaigns in the past – but none of them have been fully dedicated to our sustainability efforts. With high hopes, we ran the campaign for an entire month in June 2018. Our hopes were more than fulfilled. Our 11,000 employees embraced the campaign with open arms – proudly showing how they rock the Global Goals.

The campaign results in brief

  • Great commitment and engagement by managers and employees across the organisation
  • 16,000 views on internal campaign videos by employees
  • 2,000 photos and videos shared by the employees
  • Countless team events organised
An employee holding Sustainable Development Goal #12: Responsible Consumption and Production for the #iRockGlobalGoals campaign. Keywords: Sustainable Development Goals, SDGs, Global Goals, Sustainability, Employees, Employee, Colleague, Colleagues
A factory employee holding Sustainable Development Goal #13: Climate Action for the #iRockGlobalGoals campaign. Keywords: Keywords: Sustainable Development Goals, SDGs, Global Goals, Sustainability, Employees, Employee, Colleague, Colleagues

This is how we rock the Global Goals

By using the hashtag #iRockGlobalGoals, ROCKWOOL employees share how they contribute to the Sustainable Development Goals.